Date: September, 2009
Abstract: The current economic recession has altered the playing field for traditional food retailers in the United States (US), as increased price sensitivity among consumers has reduced the effectiveness of some previously successful pricing strategies used to drive store traffic. In fact, many are\ seeing declines in same store sales (SSS) growth. While a near-term end to the recession might relieve some of the current intense price sensitivity, consumers are unlikely to return to pre-recession spendin...
Research Type: Industry Note