Stevia and the US market - Will Rebaudioside Fill A Sweet spot in the US Food and Beverage Market


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Date: September, 2009

Abstract: In December 2008, the US Food and Drug Administration (FDA) announced the acceptance of the steviol glycoside rebaudioside A (Reb A) at 95 percent purity for use as a food ingredient in the United States (US).The announcement spurred a surge in interest in the use of Reb A in food and beverage formulations in the US. This all-natural, noncaloric sweetener derived from the stevia plant is increasingly being used in a wide range of products, such as fruit juices, enhanced waters and carbonated sof...

Research Type: Industry Note


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