Date: July, 2009
Abstract: The European floriculture industry’s wholesale and trade business is being stirred by a number of recent developments. For the short and medium term, the demand for cut flowers and plants will be under pressure because of the economic downturn. The sourcing of cut flowers and potted plants is internationalizing and investments are more often cross-border. Industry players are coping with rising euro/dollar and euro/sterling exchange rates and increasing energy costs. Large retailers are ma...
Research Type: F&A Review