North American F&A Outlook-2009 - U.S. Fruits and Vegetables - Developments in the processed segments


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Date: January, 2009

Abstract: Processed fruits and vegetables1 continue to make up a significant share of total fruit and vegetable consumption in the United States (U.S.).Today, they account for approximately 50 percent of total produce consumption, but shares between categories have shifted over the years. When canned fruits and vegetables were first introduced, they offered a convenient and nonperishable year-round alternative for fruit and vegetable commodities. Later, frozen produce offered these same benefits, although...

Research Type: North American Outlook


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