Date: January, 2009
Abstract: The average per capita consumption of fruits and vegetables (F&V) in the EU27 has been stagnating for several years now. Despite campaigns from governments and the private sector, there has been very little growth in volume. Consumption of F&V actually declined in 2006 compared to previous years. However, the market has been growing in terms of value. F&V price hikes have contributed to this, as has the sector’s increased focus on value-added, and therefore more expensive, prod...
Research Type: Industry Note