Date: October, 2008
Abstract: Strong global demand for New Zealand wine has allowed the nation’s producers to maintain or increase prices in major export markets at a time when competing countries have been forced to discount in the face of fierce international competition. Relatively small volumes, a distinctive product, and a long-term premium pricing strategy have positioned New Zealand’s wine exporters ahead of competitors in a global wine market typified by oversupply and downward pressure on prices. This ha...
Research Type: Australia/New Zealand Global Focus