Date: July, 2008
Abstract: Despite the difficult environment at both the domestic and global levels, the Australian wine industry continues to expand. However, the challenge is now to grow value as well as volume.
Although Australia has a long history of domestic wine production, it only began to focus on export opportunities for branded premium wines in the 1990s. Since then, the Australian wine industry has been very successful in delivering to the global market large volumes of good quality and easily appro...
Research Type: Australia/New Zealand Global Focus