Date: July, 2008
Abstract: Centuries ago, the Douro region in Portugal produced wine of mediocre quality. It was not until the 18th century that international wine traders, who had established themselves in the region during the previous century, started production and trade in the fortified wine later known as port. The global market for port stood at 10.4 million cases1 in 2007, representing a value of EUR 402 million. Port has, so far, been able to avoid dramatically falling prices and decreasing sales, as has been the...
Research Type: Industry Note