Date: July, 2008
Abstract: The traditional concept of tea continues to grow in value terms, with consumers seeking more benefits and greater taste sensations. These trends are already visible in India, and their potential to grow in the near future is significant. In turn, India’s tea industry has adapted to meet consumer preferences, with the leading players creating new marketing strategies and with emerging concepts transforming the industry.
Tea is one of the most consumed beverages in India. In 2007...
Research Type: Industry Note