Date: April, 2008
Abstract: The Indian wine industry, although miniscule in size when compared to other countries worldwide, is in its infancy and holds promise buoyed by impressive economic growth and growth of the consuming class. An estimated current market of 785,000 cases (twelve 0.75 litre bottles) of wine, is relatively negligible when compared with the alcoholic beverage industry’s 480 million cases – consisting of country liquor (local spirits such as feni, toddy, and arrack are collectively called cou...
Research Type: F&A Review