The Dutch Spirits Industry - Winning strategies in a shrinking market


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Date: February, 2008

Abstract: The Dutch spirits industry is one of the oldest in the world. Some of its companies date back to the 16th century, and many are still in the hands of the descendants of their founders. The backbone of the industry’s product range has historically been the jenever and liqueurs. Jenever is the Dutch gin; a full-bodied, grain or malt-based spirit that was introduced to the Netherlands in the 16th century and is the predecessor of the English gin. Whereas the English version is distilled on a ...

Research Type: F&A Review


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