Date: January, 2006
Abstract: Not that long ago, New Zealand’s apples were the envy of the world.
Growers produced exciting varieties that exhibited top quality and taste; they were marketed as almost something unique and as such commanded a premium in the market. So what has happened?
The competition has silently caught up on quality, the single desk marketing of New Zealand apples has disappeared, growers now compete against each other in the marketplace both domestically and globally and the ...
Research Type: Australia/New Zealand Global Focus