Date: December, 2007
Abstract: The U.S. (United States) beverage sector is comprised of four main segments: nonalcoholic drinks; wine; spirits and beer. Although each segment offers distinct products with unique production factors — often marketed to different demographics — they are facing many of the same issues. Changing consumer priorities, such as health consciousness, interest in premium products and demand for variety, have had a profound effect on the entire sector, with some segments and categories faring...
Research Type: North American Outlook