North American F&A Outlook-2008 - U.S. Fruits & Vegetables: The Value Chain Responds to a Chaning Environment


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Date: December, 2007

Abstract: Fresh produce consumption in the United States (U.S.) increased from 287 pounds per capita in 1990 to a high of 357 pounds per capita in 2004, before registering a modest decline to 343 pounds per person in 2006. The modest decline in consumption volume in recent years does not appear to be indicative of declining interest in fresh produce, but rather represents changes in the types of produce being consumed. Rising incomes and increases in the number of hours worked per family, increased concer...

Research Type: North American Outlook


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