Date: November, 2007
Abstract: Stakeholders in the orange juice sector in Brazil are currently face to face with a unique opportunity: growing demand for orange juice in the international market and a structural reduction of the U.S. production, from which there is little chance of recovery. The high incidence of citrus plant diseases, triggered by hurricanes, which increases production costs, coupled with rapid real estate encroachment in Florida, the main orange growing region in the U.S., are responsible for this fate. Mor...
Research Type: F&A Review