Date: September, 2007
Abstract: The consumption of wine in the United States (U.S.) has been steadily increasing for over twenty years. From 1994 to 2006, wine consumption rose by more than 50 percent – from less than 200 million cases per year to over 300 million cases per year. Although California produces 90 percent of U.S. wine, and the growing consumption of wine has benefited California more than any other state, the current market is not without its challenges. Rising land prices and lower prices for grapes are sq...
Research Type: Industry Note