Date: June, 2007
Abstract: The soft drink sector is experiencing challenging times. Key input costs have registered strong price increases, putting pressure on production costs. By raising the prices, companies have managed to maintain profits in spite of higher production costs and declining volumes of key products. This strategy must be applied with great care in the future as price increases have the potential to further erode market share. The current context provides beverage companies with an ideal time to re-evalua...
Research Type: Industry Note