The German Red Meat Industry - On the treshold of structural Change


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Date: April, 2007

Abstract: The German red meat1 industry is on the threshold of structural change. Consolidation looms in the years to come for both the slaughter and processing industry. The main drivers behind this forecast are fast-changing consumer trends towards fat reduced processed convenience products, consolidation in retail, the growing importance of discount chains in fresh and processed meat sales and investment plans to boost slaughter capacity in both pork and beef sectors. Such investments will heat up the ...

Research Type: Industry Note


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