Date: January, 2007
Abstract: The wine industry is continually confronted with new challenges. Both demand and supply have clearly changed tremendously. The 1990s saw a transition from traditional supply-driven production to market-orientated types of wine and business models. The suppliers who were first to recognize these changes, in particular those from New World countries, enjoyed excellent growth opportunities. In contrast, the market share of the more traditional, namely European suppliers began to shrink.
Research Type: F&A Review