North American F&A Outlook 2007-U.S. Animal Protein - Influencing Consumer Purchasing Decisions and Guaranteeing Market Access Critical


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Date: December, 2006

Abstract: The meat (beef, pork and chicken) industry in the United States (U.S.) is in a unique situation —meat supplies are inching ever-higher, the domestic market is relatively mature and export markets remain a challenge from both an access and consumer acceptance viewpoint, especially for beef and poultry. As consumers become wealthier they are able to shift their focus away from price towards quality, taste and variety, as well as to the socalled third millennium issues, which for meat include...

Research Type: Archived N. Am. Outlook


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