Date: November, 2006
Abstract: The soft drinks sector is the largest beverage segment within cold drinks (apart from tap water) with a global production of 500 billion litres in 2005, representing a total consumer value of USD 350 billion. While carbonates and bottled water are the largest categories within the soft drinks sector, the sector also includes other drinks: still drinks, juices and dilutables.
All these different beverages, and especially carbonates and bottled water, are competing intensively to gain ...
Research Type: F&A Review