Date: September, 2006
Abstract: While the ever challenging environment of the wine industry remains, New Zealand continues to defy the global trends. With tiny production volumes, the industry continues to compete well above its weight in the world markets. Investments in quality and brand strength continue to reinforce New Zealand’s image in a market where competition is ferocious.
The industry landscape continues to change as the global companies jostle for position. The takeover of Allied Domeq by Pernod R...
Research Type: Australia/New Zealand Global Focus