Date: July, 2006
Abstract: Whisky is the largest category within the international spirits segment1. It benefits from the exclusivity derived from its origins and the added value provided by its ageing process. This also makes whisky a premium spirit and as such it achieves more attractive profitability than other spirits. This does not, however, mean that western whiskies, such as Scotch, Irish and North American whiskies do not face challenges. These categories’ traditional markets are stagnant and growth is now b...
Research Type: F&A Review