Date: November, 2005
Abstract: The recent announcement of a new phase of Private Label Strategies by Australian food retailers has generated a groundswell of media and industry attention – with a series of views expressed on its likely impact on the food industry in this country.
In this report the latest strategies of Australian retailers are outlined and placed in historical context.
Drawing on the international experience of private label, we assess whether these strategies are likely to succe...
Research Type: Australia/New Zealand Global Focus