Date: June, 2002
Abstract: Western Europeans are amongst the heaviest juice drinkers worldwide, accounting for almost a quarter of total global consumption. In contrast to North America, where a few international players dominate retail shelves, Western Europe is a potpourri of local brands. On a national level however, markets might be heavily concentrated with strong local brands having a prominent place on retail shelves. However, a number of cross-border industry dynamics indicate a more intense battle for shelf-space...
Research Type: Industry Note