Is ingredient branding the way to escape commoditised markets?


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Date: March, 2002

Abstract: The food ingredients market is characterized by a wide range of products with different market conditions and different levels of saturation and consolidation. The hydrocolloids or texturisers market and some areas of the flavoring and fragrance industry, for instance, appear to be developing into commodity markets. This has resulted in some strong consolidation moves amongst the top players in recent years. The market for health ingredients, on the other hand, is more dynamic and offers various...

Research Type: Industry Note


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