Date: April, 2002
Abstract: Galvanized by organized activism and ethical consumerism, animal rights is an issue of growing importance for the US animal protein sector. Decades of sustained economic prosperity in the developed western world have led to a gradual shift in common values, with the result that food consumers’ purchasing decisions have become increasingly complex and guided by a broader set of concerns. From a business perspective, animal rights translates into a key strategic factor given its considerable...
Research Type: Industry Note