Date: November, 2002
Abstract: Traditionally the Western European juice sector could be characterized as a “nationally oriented” industry. In most markets a handful of companies dominates a single country’s juice supply, most players combining bottling and branding activities. This concentration on a per country basis is in sharp contrast with the situation on a European level. Since only a few players can claim dominant market share in more than one national market, one can speak of a regionally fragmented ...
Research Type: Industry Note