Date: May, 2003
Abstract: The meat protein sectors in the United States and Canada have undergone profound transformations during recent decades, especially the 1990s. Increasingly sophisticated, diverse and value-conscious consumers are the major force driving these changes. As a result, North American meat companies -- which have been traditionally guided by a commodity-oriented mindset – are shifting towards a more consumer-driven mentality in which delivering consumer value is the new paradigm.
In 2...
Research Type: Industry Note