Date: July, 2003
Abstract: The Indian dairy sector is experiencing tremendous upheaval, with new products being launched, brands being repositioned and /or extended, and new players entering the market.
What is interesting about the new products being launched is that they are not exactly new – they form part of the Indian regular diet. However, the products that had previously been the domain of the unorganized sector have now become the manufacturing and marketing target for many companies in the organ...
Research Type: Industry Note