Date: September, 2003
Abstract: The international beer industry has been subjected to many changes over the past few takes the lead years. Big international brewers like Heineken, Interbrew and SABMiller are playing an important role in the international consolidation process, while traditional beer markets like Germany and Austria, where most brewers were still family owned, have now become a playground for take-over battles. Quite recently, Heineken won the battle for the Austrian brewer BBAG after Interbrew had acquired the...
Research Type: F&A Review