Date: December, 2003
Abstract: For any major international wine company access to the large and profitable US wine market is important, but access is not easy to realize. One of the key barriers continues to be US legislation, which results in a very complicated structure for the distribution of wine. In addition, the US wine industry and market are currently faced with a structural oversupply of both US wines and imports. A good understanding of the market, its opportunities and limitations, is required to be successful. Research Type: Industry Note
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