Date: January, 2004
Abstract: In recent years, the business model of the United States (U.S.) food system has moved from a commodity-focused approach to a more consumer-driven strategy. Put simply, the model’s competitive imperative is to create value from the consumers’ perspective while driving costs down. The new way of doing business puts increased emphasis on supply chain management and has led to greater consolidation within the food industry. It has also shifted power from suppliers and processors to retai...
Research Type: Archived N. Am. Outlook