Date: January, 2004
Abstract: The consolidation finally seems to take place in the German beer market. Until quite recently it was considered more or less impossible for the global players to get more than 10% of the German beer market. But in 2002 Interbrew and Heineken took the industry watchers by surprise by adding some important German brewers to their portfolio.
In 2003 Interbrew again amazed the beer world by taking over the German Spaten. Together with its existing activities the company now has a market ...
Research Type: Industry Note