Date: February, 2004
Abstract: The grape and wine surplus encountered by the global wine industry has led to market distortions and margin pressures among wine industry players worldwide. Heavy price discounting has impacted the profitability of wine producers, marketers and grape growers, threatening the survival of those who do not have a distinct competitive advantage.
The Australian wine industry, which represents less than 5% of global wine production, has emerged as the world’s fourth largest wine expo...
Research Type: Australia/New Zealand Global Focus