Date: May, 2004
Abstract: Consumers in the United States (US) have proven to be both sensitive to and curious about the health aspects of food consumption. This sensitivity translates into strong shifts in food demand patterns as evidenced, among other events, by the decline in red meat consumption in the mid 80s, the increase in seafood consumption since the mid 90s and more recently, the curiosity associated with the Atkins Nutritional Approach™. Sensitivity tends to be particularly high when the US Food and Drug...
Research Type: Industry Note