Date: May, 2004
Abstract: The global beer industry is one of the largest beverage industries in the world, producing 1,444 million hectolitres worth an estimated USD 250-300 billion in consumer value. There has been a discernible shift in the industry over the years, from a conglomerate of national markets to a truly global industry, where the leading national brands, despite remaining important, have been gradually acquired by the leading international brewers. Unlike soft drinks, there are only few truly international ...
Research Type: F&A Review