Date: October, 2004
Abstract: Bottled water has been the largest growing category in the global soft drink spectrum over the last five years and the category is challenging carbonated soft drinks. In the drink markets in Europe and the United States bottled water is gaining territory at the expense of other beverages.
Germany has a mineral water history that goes back to the Romans. The country has a real mineral water culture and is the home of 230 sources. The Germans long ago acknowledged the healing potential...
Research Type: F&A Review