Date: November, 2004
Abstract: Germany is one of the largest wine markets in the world and, as a matter of fact, the largest import market, with an import volume of 10.5 million hectolitres (hl) worth EUR 1.4 billion in 2003.The market has some unique characteristics, quite distinct form any other major import market:
• Germany is the only major wine producer with sizeable imports, mainly of red wines (with the US as the only other main producer and importer);
• Extremely low price points;
&b...
Research Type: Industry Note