Date: November, 2004
Abstract: Following the recent acquisition of Brauerei Höpfner and Fuerstenbergische Brauerei KG by Brau Holding International, the joint-venture company of Heineken, the consolidation process in the German beer market continues to move forward. Interbrew, which now ranks second in Germany in volume terms, has recently stated that when the opportunity arises it certainly intends to make a new acquisition in Germany to extend its market share, the same goes for Heineken.
Meanwhile, the Ger...
Research Type: Industry Note