Date: April, 2005
Abstract: Despite the challenges of the current business cycle, there are some silver linings to be found, as the Australian wine industry continues to fight in the global market place, well above its perceived weight. Exports, in terms of values and volumes are continuing to grow at double digit rates, with the ‘popular premium’ segment leading the way. Brand recognition, targeted promotional activities, quality products at the key price points and focused industry co-operation, have all unde...
Research Type: Australia/New Zealand Global Focus