Rabo Ag Focus Value-added in vegetables


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Date: July, 2005

Abstract: Changes in preferences along with time-strapped consumer lifestyles have sparked increased demand for nutritious and more convenient or "value-added" vegetable options. Value-added seems to be a buzz phrase in agribusiness today, particularly in the produce sector as it is seamlessly applied to everything from agritourism to organic production to fresh-cuts.

Strictly defined, the phrase value-added pertains to something added past the farm gate to a raw product in order to ...

Research Type: Ag Focus


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